The call for submissions for the WAU Congress 2024 in Johannesburg is now closed, and we thank all participants; paper evaluations will be ready on June 14.




( pn97 )

Public relations in anthropological sciences, promoting new research


    Sasa Missoni

    Nationality: Croatia

    Residence: Croatia

    Institute for anthropological research

    Presence:Face to Face/ On Site

    Slawomir Koziel

    Nationality: Poland

    Residence: Poland

    Polish Academy of Science, Institute of Anthropology

    Presence:Face to Face/ On Site

IUAES Affiliation: Anthropology, Public Policy and Development Practice


public relations, media, communications, popularization of science, social media


Anthropological sciences contribute to a better understanding of human society, and to a sustainable future based on harmony between nature and culture. All research interests among anthropologists, and the dissemination of research findings are produced for public and scientific networking that produces new projects and new research possibilities. Our science needs to be visible to people that are making decisions of financing science research and politics promoting science and bringing laws regarding science or the ones creating strategies for science developing, as well with public awareness of research that scientists are conducting and results they are gaining. Scientists need to reach people that are decision makers and to introduce them to scientific research and why it is important to fund something. Our research needs to contribute to the development of capacity of an individual, organizations (educational organizations, heritage and public sector organizations, and economy as a whole) and society for efficient and meaningful management, use and communication of data, information and media content. The field of information and communication sciences is a young field in the social sciences, it is important to consider how technology impacts the development of this field. This is especially relevant when looking at the area of public relations. Changing technological developments public relations is constantly being redefined in this complex environment. In some cases, up to 65% of sentences in science news articles reflected high similarity to press release material-a potent indication of how powerful information subsidies can be. Social media is helpful in promoting results for the public as in promoting research, especially among younger generations. It gives us the possibility for better networking and opens possibilities for new collaborations among institutions or new project proposals. Social media have given rise to new opportunities for science organizations to communicate with the public. We can build on theories of science communication and public relations, scientific institutions' use of social media for one-way and two-way communication in connection with science festivals over years. longitudinal analyses indicated that organizations have increasingly incorporated community-building practices such as hashtags. Findings help clarify how social media engender science communication paradigms.