This paper is an attempt to systematically understand how heterogeneous indigenous communities in general and Kondha community in specific responded to this common threat of pandemic on their respective lives and livelihood. This is based on secondary sources and qualitative data . Further, case study is also used to substantiate these arguments. Analysis of the same reflects that Particularly Vulnerable Tribal Groups have developed alternative strategies such as stitching of masks, promotion of indigenous herbs and medicines as an alternate to pandemic threat to the immunity system. They have also promoted their herbal essences in hand sanitizers. The whole product marketing strategies were further framed through online platforms as well. Thus , this pandemic has brought a new trend of Information, Communication and Technology ( ICT ) power to the door steps of indigenous communities. They have widely started using online platforms to sale their products, physical markets are avoided. Further, you tubes and blogging sites are used extensively.