This study aims to deepen reflection on ethnographic fieldwork in the online environment through comparative analysis of three distinct research experiences. One investigates the use of digital media as a means of political organization within a Spanish social movement, another focuses on the impact of app usage among gay men, and the third examines consumption and masculinity in digital media. Our goal is to reflect on research practices involving the digital realm, considering not only the construction of social identities, digital culture, and political intersections, but also the presence of the researcher and their subjectivities in the field. We understand digital spaces as a continuum of online-offline in which the internet presents three dimensions: embodied, embedded and everyday (Hine, 2020), thereby highlighting how presence in these spaces produces embodiments and intersections that become central dimensions of analysis in engaged feminist anthropology. We seek to reflect on how global dynamics of activist practices (feminist or LGBTQIA+) influence and are influenced by local contexts, political, social, and economic issues in specific parts of the globe. The internet emerges as an arena that amplifies relational possibilities among individuals, whether in digital activism, the experience of dissident sexualities and genders, or the maintenance of social groups around consumption. However, it is possible to observe power relations emerging in the digital realm, posing some challenges in the anthropological investigation process in two dimensions: firstly, because digital platforms are not neutral but constituted by interests (economic and social) behind their uses, and secondly, due to dissonances of discursive positions among user groups that (re)actualize social issues from offline. By exploring these dynamics, we hope to contribute to a deeper understanding of the interactions between technology, society, and ethnographic research in the multifaceted contexts of digital environments.