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WORLD ANTHROPOLOGICAL UNION

CONGRESS 2024​

Paper

Screening indigenous films through hyper-local streaming apps

presenters

    Lallianpuii Lallianpuii

    Nationality: india

    Residence: Germany

    Darmstadt University of Applied Sciences

    Presence:Face to Face/ On Site

Keywords:

digital technology, indigenous apps, local films.

Abstract:

There are various discussions about platformization of media from various fields in recent years. However, in the existing scholarship, the main focus is on the Western perspective, wherein much power lies in the algorithm, or the backend architects, the tech companies and the shared markets to name a few (Nieborg & Poell, 2018). It is my perspective that the concept of the platform needs to be expanded outside the normative framework of the West, for instance, from the perspective of Mizo indigenous people of the Northeast India who are active producers and users of digital media. This case study of Mizo digital media practices, challenges the hegemonic platform concept (at times through hybrid media usage or differing usage of digital media). Here, I look at how the actors (non-state) use digital platform media in their own terms and for their own purposes and their network. First, I focus on a small group of local / small tech creators or innovators who develop audio/visuals streaming apps to screen local movies. I examine the indigenous tech makers’ views of technology and their understanding of their local app users, their blending of the local needs or specificities. Second, I analyze the innovative ways indigenous filmmakers adopt the local streaming apps to show / circulate movies and how far this is re-shaping the ways indigenous movies are consumed by local viewers. An ethnographic fieldwork is done in Aizawl, the capital city of Mizoram, Northeast India. Data is collected from members of the local app developers and from the key people in the filmmaking industry using semi-structured interviews.