Palma de Mallorca exemplifies the contemporary challenges of mass tourism in the Mediterranean. In recent years, and especially after COVID-19 pandemic, this region has transitioned from having diverse industries to becoming the primary tourist destination in the Balearic Islands, prioritizing tourism over other sectors. The rapid "touristification" has caused profound social and cultural changes. Processes such as real estate speculation, residential exclusion, rural exodus, and labor outsourcing currently affect the local population of Palma. This paper, from an anthropological perspective, will analyze the various impacts of the predominant tourism model. Issues to be studied include: The loss of traditional habitat and the rise in prices that displace local youth and elderly; the transformation of the cultural idiosyncrasy of the area due to mass tourism and internationalization; the precariousness and seasonality of labor that promote internal and international migrations; the conflict between tourist and residential land uses, with increasing politicization; New socioeconomic dynamics and their effects on the traditional cohesion of rural communities. This study will offer qualitative insights into these changes from local perspectives and will present comparative experiences with other Mediterranean destinations. The ultimate goal is to generate knowledge about the social sustainability of the prevailing tourism model in Palma de Mallorca.