In this presentation, I share part of my ethnographic material, assembled from interviews with young South African university students in Cape Town about their impressions and/or experiences with romantic relationships with more affluent men. In certain situations, men with more resources engage in affective, material, and sexual exchanges with younger people. These men and the relationships they form have been named in many ways over the past decades, in South Africa and more broadly around the world. In South Africa, men have been called sugar daddies, blessers, and sponsors. Some of these terms are coined or borrowed from social media. These encounters have also been named on dating platforms and apps, with terms such as sugar relationships and mutually beneficial relationships being commonly used It is a morally charged topic. On one hand, public health officials, political parties, and religious groups campaign against the practice, often associating it with a higher risk of HIV infection for young women. On the other hand, countless social media posts associate the practice with female empowerment. While examining the naming of these practices, I try to make connections between these relationships and young people's aspirations for the future regarding love, family, and money. I build on the efforts of sexuality scholars in Brazil and South Africa who analyze similarly morally charged scenarios and produce nuanced work that resists sexualizing and/or exoticizing inequalities. This paper is part of my ongoing Ph.D. research, which aims to investigate the landscape of intimacy among young people in Cape Town and explores the intersections between the economic and affective spheres, and their relation to a material reality marked by economic crisis and unemployment, often within cultural dynamics that foresee material exchanges in the formalization of affective and family ties.