Paper
Valley of Dreams for Whom? Investigating Tourism, Migration, and Inequality in the Cape Winelands
presenters
Kelly Cerialo
Nationality: USA
Residence: France
Paul Smith's College
Presence:Face to Face/ On Site
Prof. Marina Novelli
Nationality: UK
Residence: UK
Nottingham University Business School
Presence:Face to Face/ On Site
Keywords:
tourism, migration, socio-economic inequality, mobility
Abstract:
This study investigates tourism-related inequalities in Franschhoek, South Africa, within the broader discourse on mobility justice. Franschhoek, a renowned tourist destination, illustrates the complexities of socio-economic disparities embedded in the tourism industry. The town’s stunning natural landscape and wine tourism attract affluent tourists, yet the benefits of this influx are unevenly distributed among the local population, exacerbating socio-economic divides and post-apartheid tensions. The primary objective of this study is to explore how tourism in Franschhoek perpetuates existing racial and class inequalities, thus contributing to the academic discourse on the political economy of mobility (Adey, 2006).
The study employs a multifaceted anthropological approach to explore mobility among different socio-economic groups. By examining interactions between tourists, local businesses, and workers, this research highlights stark contrasts in mobility experiences. Tourists and wealthy expatriates enjoy privileged mobility, facilitated by economic capital and social networks (Elliott & Urry, 2010). In contrast, local workers, primarily from marginalized communities, and poorly-paid migrant laborers encounter significant mobility barriers.
This research contributes to the panel "Tourism, Migration, and Other Mobilities in the World of (in)Justices" by offering a case study exemplifying how tourism reinforces socio-economic and racial inequalities. The findings enrich the theoretical understanding of mobility justice, illustrating the interplay between different forms of mobility and sedentarism (Cook & Butz, 2018). The study aims to provide empirical insights into policy implications for fostering fairer mobility practices in tourism-dependent regions.
By situating the analysis within late financialized capitalism, this study underscores the urgency of addressing mobility policies to mitigate inequalities. It advocates for an emancipatory anthropological approach, moving beyond critical examination of injustices towards proposing actionable strategies for achieving mobility justice (Baker et al., 2009). Ultimately, this research aspires to amplify diverse voices and experiences, thereby contributing to a more inclusive and equitable understanding of global tourism mobilities (Cresswell, 2010).