The report analyzes the state of education with ethnocultural component in the adult population of Bashkortostan. The author tries to understand how the pedagogical process of ethnocultural education at school continues in the adult life of an individual. The rural population is chosen as the object of study, because compared to city dwellers, they have limited access to many sources of information (such as theaters, museums, libraries, etc.). Rural people's everyday life is more conservative and less subject to modernization; at the same time, it is obvious that modern population mobility, technological progress and other innovations are gradually blurring the boundary between the city and the countryside. How is ethno-cultural knowledge transmitted and how does the rural population influence the preservation of folk culture and traditions? Much attention has been paid to the process of intergenerational transmission of information about traditional values. Based on in-depth interviews conducted during ethnographic expeditions in the Republic of Bashkortostan in 2021, 2022, and 2023, the author concludes that the rural population of different ages has requests and initiative to continue receiving ethnocultural knowledge, while the village faces a shortage of qualified personnel and sites.