Extant literature suggests the practice of customary marriage between would-be-spouses in most African societies, such as Ghana, has evolved from a common rite of passage into celebrations of middle class lifestyle. The marriage celebration confers respectable status on the couple and indicates the attainment of adulthood. However, in recent years, Ghanaian marriages have experienced elaborate and lavish ceremonies, particularly among the country's urban population. Some of these ceremonies are held in a spectacle and live-streamed on social media, sparking public debate on its desire and preparations. This paper reflects on the cases of three customary marriages from three distinct generations – the 1960s, 1980s and 2000s – to demonstrate the shift in the customary marriage process from the post-independence era to the more contemporary times. The main themes covered in the paper include economic status, social mobility, and the couple's agency in the current transition. I argue that the transformations in marriage prestations and ceremonies have led to increasing couple individuation and agency, social aesthetic, and redefining the marriage ceremony. Besides, the desire for elaborate marriage ceremonies was temporality curtained by the institution of social distancing and other covid -19 restrictions.