This is an exploratory paper that seeks to understand how online viewers and subscribers directly and intentionally participate in creating financial or capital gains for online content creators. This paper examines if whether this is a new way of understanding capital wealth or this is similar to how it has been in a different setting. Whilst wealth has been anthropologically viewed as relational (Rakopoulos & Rio, 2010). The accumulation of capital has largely been seen a as a singular pursuit or kin based (Lingenfelter, 2007). This paper considers the potential of shared or communal wealth building. This paper will use initial research collected between 2015 and 2017 on YouTube and from more recent online data collection in 2024. More broadly the paper tries to understand the meanings of online participation and online economies and how these are creating new ways of thinking about money and wealth accumulation. Lingenfelter, S. G. (2007). Possessions, wealth, and the cultural identities of persons: Anthropological reflections. International Bulletin of Missionary Research, 31(4), 176-182. Rakopoulos, T., & Rio, K. (2020). Introduction to an anthropology of wealth. In Towards an Anthropology of Wealth (pp. 1-17). Routledge.