Now, in the context of the aggravation of the military conflict between Armenia and Azerbaijan and its international publicity, coupled with a wave of emigration from Russia, the questions of national identity and patriotic sentiments in Armenia are of particular interest. The purpose of my research is to examine how Armenian youth formulate their attitude towards their country and its place in the world in the context of the recent political crisis of 2023. To achieve this goal, the methods of narrative interview and sociological survey were applied. At the moment, the results of the study have shown that the discourse of loss is important for Armenian youth at the moment to understand their attitude towards their country. Many of the informants of this study grew up in Artsakh/Karabakh or have close people who were born in this region. Given the recent loss of this territory, love “for the Motherland” is formulated as love for what is left, and with the fear of losing it. Another important discourse through which the attitude towards Armenia is formulated is language practices. Only the name of the region lost during the wars of recent years, used in a news article, can tell, according to informants, about the political position of the news source. The discourse of language practices is also associated with the discourse of patriotism within the materiality of the urban space. The increasing appearance of signs/announcements/names in Russian or English instead of Armenian in the country's cities is associated with “forgetting one's roots”. The discourse of history and memory also materialized interestingly in my research. While talking about the current state of Armenia, there is a comparison with other important events in the history of Armenia present, such as the genocide of 1915, and the secession from the USSR in 1991.