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WORLD ANTHROPOLOGICAL UNION

CONGRESS 2024​

RoundTable

Commodification of Food Culture of Ethnic Communities

moderators

    Samikshya Madhukullya

    Nationality: India

    Residence: Assam

    Tezpur University

    Presence:Online

    Anwesha Hazarika

    Nationality: India

    Residence: Indiaaa

    Presence:Online

discussants

    Anurag Hazarika

    Nationality: India

    Residence: Assam

    Faculty of Economics at Tezpur University, Assam,India

    Presence:Online

    Dr Mandakini Baruah

    Nationality: India

    Residence: India

    Presence:Face to Face/ On Site

    Dibya Jyoti Sarmah

    Presence:Face to Face/ On Site

    Himashree Baruah

    Nationality: Indian

    Residence: Assam

    Presence:Online

    Chiranjeeb Borah

    Nationality: India

    Residence: India

    St. Xavier's College , Tezpur, Assam, India

    Presence:Online

    Raghab Mahanta

    Nationality: India

    Residence: India

    St.Xavier's College,Assam,India

    Presence:Online

Keywords:

Commodification, Globalization, Modernization, Empowerment in Rural areas

Abstract:

The forces of globalization, as well as glocalization, increased the pace of commodification of traditional cuisines across the globe, with the increased hegemonization of the western food culture and consumption pattern among the majorityof the segment of the population. Such forces led to both positive as well as negative impacts on the tribal communities, with simultaneous economic progression and loss of cuisine authenticity. The fundamental aim of this research, therefore, revolved around critically exploring the phenomenon of commodification among the Bodo community of the Sonitpur district of Assam, with a considerable exploration into the objectives like understanding the impact such phenomenon led to impacting the originality of the traditional food as well as understanding the ways through which the lifestyle of the young generation underwent a change. The aspect of “ethnic culture”, which is considered by the emerging population as malleable, contingent and situational, increasingly turns to be symbolic when there is an experience of a threat from external ethnic groups, resurgence when there is the involvement of or activation of social movements and when there is a coalesce concerned with the pan-ethnic identity where similar treatment is given to a single race. All ethnicities share the “sense of ancestry” or “common descent” rooted in these forms, as well as the emerging ethnicities that have their own share of exclusivity that is contingent upon consumption, knowledge as well as deployment of practices and symbols that are linked to ethnic groups or culture. This aspect of ethnic affiliation is termed “affiliative ethnic identities”, which are not contingent upon or not connected to the ancestral ethnic identities but rather on the affiliation attached to a specific “ethnic group” by an individual (Smith 1993).