Art has always been as a stepping stone for me in communicating ethnographic experiences to new audiences. In this paper I would therefore like to show, with some concrete examples from different periods, how creativity has featured the dissemination of anthropological knowledge and skills in my public activities: teaching, cooperation, research, and international project management in public sphere. 1) 1977-79 – ETSA, development cooperation and exchange project between two art schools, one in Italy and one in the Republic of Burundi: exhibitions and works of art were fuelled by field research. 2) 2009 - Citizenship education project with the European Commission's Joint Research Centre: international competition ‘Science and Creativity in the Classroom’ aimed at schools, with prizes for the most creative products. 3) 2003-2013 - eTwinning projects, with the European Commission, still involving not only thousands of schools from all over Europe in cultural exchanges, with the realisation of creative online products, but also partners from different countries around the world. 4) 2004-2008 - Experimental project ‘Speaking Chinese, Japanese and Arabic in Italian (high) schools to meet other cultures’: teaching, workshops and exhibitions. 5) 2016-2022 - Narrative project ‘Tiptoeing in the lands of the minarets’, by Guslini, De Biagi, Corda - Vita Activa 2022, a book born out of real life experiences in the Muslim world. Extensively documented ethnography and autoethnography, it is a tool for introducing and communicating anthropology in public contexts. 6) Today: “Creativity crossroads”: public lectures, workshops, exhibitions where painting, storytelling, performance and other creative expressions intersect in libraries, high schools, adults universities, associations, cultural circles, art schools and other venues open to all. In all these examples, I will show the role of creativity in raising awareness and engaging new audiences in anthropology through interdisciplinarity, readiness for intercultural exchange and use of a non-academic language.